Hello, my name is Tina Israni.


 

Welcome to my portfolio. Here you will find scattered personal and professional details about me. Personal because, I believe design and creativity, is deeply personal.

I have 15 + years of experience in user experience design & writing, product design, content design, concept development, and copywriting @ companies like Google, Inc., JPMorgan Chase, DELL & L’OREAL.

I am also a founder, and have been featured in the New York Times, Huffington Post, Wall Street Journal, Forbes and Børsen.

 
 
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Nice to meet you.

KEYWORDS : International Perspective, Deeply Empathic, Master Communicator, Artist, Writer

(professional expertise see CV)

 

“Innovation happens at the intersection of two or more disciplines” - Frans Johanson | The Medici Effect

This is my modus operandi. Every culture throughout time and history has had those renaissance thinkers and doers. What did they have in common? “They” more often than not, were well versed practitioners in the arts and sciences. Why? Well, the big benefit is you can borrow from different systems of thinking, or as stated above two or more disciplines. When you use one system of thinking or framework with different content, often this is where you have your Eureka moments. Playfulness plays a big part in successful experimentation for innovation. Pun playfully intended.

SO, why I am telling you this? I am a jack of all trades, master of one, and that’s people. People, I believe are the heart and foundation of every successful design.

Now that you have context on my perspective on life, allow me to introduce myself, I am Tina Israni, born and raised in New York City, daughter of Indian immigrants, granddaughter of Sindhi refugees and most recently a Scandinavian transplant (or rather a scandiphile of the land of happiness & design) after a brief stint in London and Mumbai. In spite of all my travels, and island hopping from Bornholm to Manhattan, I find this saying holds true: “You can take the New Yorker out of New York, but never the New York out of the New Yorker.”

In one word, I am : Curious. The mosaic of the lens through which I see people and the world, is a rich one, deeply nuanced personally and professionally, given the range of my experiences and interests garnering varying levels of social and cultural capital, as can be seen on my CV or portfolio. I sit at the intersection of people, product and design. It is my pleasure to bring this wealth of personal and professional experiences to employers, clients, mentees, and students alike.

FUN FACTS : I’m also a sock designer and have a long love affair with bubble tea. I am an exhibited artist in Germany and Denmark, a meditator, free dancer, psychotherapeutic counselor and make a mean thai curry for those lucky few, maybe you!


 

Featured Clients

 

 
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Some last words, before you go.


 One cold New York City morning, over a decade ago, I read a poem by Dawna Markova. It continues to dwell within me, as my driving force. I am an adventurer.

 

@Aldburgh Dunes, Vermont State Park. ‘I’ve been known as a thinker, as I age, I stopped to deny or wonder why.’

I will not die an unlived life
I will not live in fear
of falling or catching fire.
I choose to inhabit my days,
to allow my living to open me,
to make me less afraid,
more accessible,
to loosen my heart
until it becomes a wing,
a torch, a promise.
I choose to risk my significance;
to live so that which came to me as seed
goes to the next as blossom
and that which came to me as blossom,
goes on as fruit.

 

Thanks for your time. I would be happy to hear from you.